Wendy's: It's not just pigtails anymore

I just want to know who in the Hades wrote this one? It is one of the funniest commercials I've seen in a long time.

Just imagine giving a pitch to sell a bunch of people kicking trees in order to sell hamburgers, and, well, the client buying it. Wow...that's some serious awe-factor. I guess Wendy's isn't just pigtails anymore.